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I'm Lavanya,
a UI/UX Designer, uncovering
the 'why' behind the 'what'
through user research.
Experience
July 2014 - Jan. 2015
Sage Publications
UI/ UX Designer
Led project for designing responsive websites for SAGE eBook and eReference platform.
Created Axure interactive prototypes, performed usability testing, and collected findings to influence user-centric decision-making.
Aug. 2012 - May 2013
Clients (SapientNitro & Directv)
UX Designer
Worked on a feature improvement project that involved website audit and competitive research.
Conducted stakeholder interviews to understand business needs and key success factors.
Reviewed existing products and provided suggestions for improvement to site architecture.
Feb. 2015 - Sep. 2017
Edlio Inc.
UI/UX Designer
Leading user research initiatives by developing user personas and creating journey maps to capture user goals and pain points.
Working closely with product owners to map user test findings with existing features, create a product roadmap, and collaborate with other designers to improve the existing product and design new features.
May 2013 - May 2014
Sony Pictures Home Entertainment
UI/UX Designer
Collaborated with vendors to deliver wireframes, flowcharts, functional specifications, and visual design.
Developed best practice guidelines for Web, Mobile, and TV platforms to help retailers adopt a cloud-based digital rights locker for movies and TV shows called UltraViolet.
Sep. 2011 - Aug. 2012
RAPP
Experience Architect
Worked closely with the Creative and Strategy team to design detailed wireframes, user flows, and sitemaps.
Collaborated with internal teams to deliver new business initiatives and platform enhancements.
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